CASE STUDY | ORGANIC COTTON APPAREL
HARVEST & MILL
A radical return to ethical fashion. Harvest & Mill is redefining what sustainability looks like—from soil to stitch—through a fully USA-made, regenerative supply chain.
We partnered with Harvest & Mill to scale sustainably, staying true to their slow fashion values through every step of growth. With a cohesive strategy across paid ads, email, and lifecycle marketing, we built an ecosystem where every channel worked in sync and told the same mission-first story. The result? 120% increase in eComm revenue, a 7+ marketing ROI, and a 38% lift in customer lifetime value.
FRACTIONAL CMO SUPPORT / CAMPAIGN CONCEPT / PAID META AD MANAGEMENT / EMAIL & SMS MARKETING
THE RESULTS
↑ 6 to 7 Figures in Ecomm Revenue
↑ 33% Marketing Return on Investment
↑ 66% Meta Return On Ad Spend
↑ 87% Email x SMS Revenue
↑ 120% TOTAL ECOMM REVENUE WHILE AT A 7+ MARKETING ROI
↑ 38% LIFETIME CUSTOMER VALUE WITH OUR NEW MARKETING ECOSYSTEM
360° ECOMM MARKETING
FRACTIONAL CMO / PAID ADS / EMAIL & SMS
FEAT. SERVICES
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Fractional CMO Support is designed for emerging brands that have tested different marketing channels/tactics, and are now ready for strategic, high level support to fuel their growth. We look across your entire eComm ecosystem—ads, CRO, email, retention—and bring clarity to what can often feel scattered or overwhelming.
For lean teams, it’s a way to align every channel under one thoughtful, cohesive strategy—so your growth is sustainable, your systems are connected, and every piece is efficiently working toward the same goal. No leaks in the funnel or low hanging fruit left - it’s a service that helps ensure every marketing effort is working towards sustainable growth and disciplined profitability.
*Audits start at $1,000; Retainers at $2,000/mo
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Paid ads can be one of the most reliable ways to drive new customer growth—when they’re done right.
We don’t just run ads and hope for the best. We partner with you to think through the full picture—what makes your brand unique, how your audience connects, and what kind of creative will actually resonate.
Unlike most media-buying agencies, we bring deep creative and brand strategy into the mix. Because we’ve seen firsthand (after a decade of growing thoughtful, mission-led brands) that when your positioning, visuals, and messaging work together, ads become a consistent, scalable engine for growth.
This isn’t plug-and-play. It’s thoughtful, tested, and tailored—so your marketing doesn’t just sell, it reflects the heart of your brand.
*Retainer Services start at $2,000/mo
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Email and SMS are how we turn one-time buyers into loyal, long-term customers.
We build automations that nurture your audience behind the scenes and craft thoughtful campaigns that keep your brand top of mind—so every message adds value, deepens connection, and increases customer lifetime value over time.
Because sustainable, profitable growth isn’t just about driving new traffic—it’s about building customer relationships that last.
*Retainer Services start at $2,000/mo
CURIOUS TO SEE IF WE CAN HELP YOUR BRAND GROW?
If you’re wondering whether we’re the right fit for your brand, we would love to invite you to book a no-pressure intro chat. We’re happy to audit a channel, talk services, or answer any eComm questions you may have. Seriously, ask us anything, we’ve tried it all over the years.
– TIFFANY WONG, FOUNDER OF CHARIS CREATIVE