CASE STUDY | CLEAN MINIMALIST BEAUTY
CLE COSMETICS
CLE Cosmetics is redefining clean beauty at the intersection of minimalism and K-beauty innovation. Their products are consciously formulated with simplicity, efficacy, and intention at the core.
We partnered with CLE to create an integrated marketing strategy that honored their authentic story and ethos in every step. Through Fractional CMO and brand strategy support, paid ads, lifecycle marketing, and organic social, we built a performance-driven ecosystem rooted in brand integrity. In just 90 days, we achieved a 5+ Marketing Efficiency Ratio, 78% lift in Meta’s Return on Ad Spend, and 166% growth in email marketing revenue.
FRACTIONAL CMO / BRAND STRATEGY / PAID META & GOOGLE ADS MANAGEMENT / EMAIL & SMS MARKETING / ORGANIC SOCIAL MEDIA / SITE & CRO STRATEGY
↑ 136% MARKETING RETURN ON INVESTMENT
THE RESULTS WITHIN 90 DAYS
↑ 5+ MER For Google & Meta Ads
↑ 78% Meta Return On Ad Spend
↑166% Email Marketing Revenue
↑ 18% Klaviyo Rev Via Launching SMS
↑ 250% IN AD SPEND WHILE MAINTAINING A↑ 5+ MER
↑ 166% KLAVIYO REV VIA CAMPAIGNS, AUTOMATION & LAUNCHING SMS
360° ECOMM MARKETING
YOUR FRACTIONAL E-COMM DEPARTMENT
FEAT. SERVICES
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Fractional CMO Support is designed for emerging brands that have tested different marketing channels/tactics, and are now ready for strategic, high level support to fuel their growth. We look across your entire eComm ecosystem—ads, CRO, email, retention—and bring clarity to what can often feel scattered or overwhelming.
For lean teams, it’s a way to align every channel under one thoughtful, cohesive strategy—so your growth is sustainable, your systems are connected, and every piece is efficiently working toward the same goal. No leaks in the funnel or low hanging fruit left - it’s a service that helps ensure every marketing effort is working towards sustainable growth and disciplined profitability.
*Audits start at $1,000; Retainers at $2,000/mo
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Paid ads can be one of the most reliable ways to drive new customer growth—when they’re done right.
We don’t just run ads and hope for the best. We partner with you to think through the full picture—what makes your brand unique, how your audience connects, and what kind of creative will actually resonate.
Unlike most media-buying agencies, we bring deep creative and brand strategy into the mix. Because we’ve seen firsthand (after a decade of growing thoughtful, mission-led brands) that when your positioning, visuals, and messaging work together, ads become a consistent, scalable engine for growth.
This isn’t plug-and-play. It’s thoughtful, tested, and tailored—so your marketing doesn’t just sell, it reflects the heart of your brand.
*Retainer Services start at $2,000/mo
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Email and SMS are how we turn one-time buyers into loyal, long-term customers.
We build automations that nurture your audience behind the scenes and craft thoughtful campaigns that keep your brand top of mind—so every message adds value, deepens connection, and increases customer lifetime value over time.
Because sustainable, profitable growth isn’t just about driving new traffic—it’s about building customer relationships that last.
*Retainer Services start at $2,000/mo
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Organic social is where your brand voice becomes a living, breathing presence—and where community and connection take root.
We don’t just schedule posts. We help you shape your brand’s storytelling across platforms with strategy, visuals, and messaging that feel cohesive and considered. From content planning to caption writing to posting and engagement, we make sure you’re showing up with intention, not just noise.
Unlike most social media services, we go beyond the trends. Our approach blends creative strategy, brand fluency, and hands-on execution—so your feed not only looks good but builds equity, trust, and resonance over time.
This isn’t churn-and-burn content. It’s thoughtful, aligned, and made to grow with your brand.
*Retainer Services start at $1,000/mo
READY TO BOOK YOUR INTRO CONSULT?
If you’re wondering whether we’re the right fit for your brand, we would love to invite you to book a no-pressure intro chat. We’re happy to audit a channel, talk services, or answer any eComm questions you may have. Seriously, ask us anything, we’ve tried it all over the years.
– TIFFANY WONG, FOUNDER OF CHARIS CREATIVE