BEE & KIN
CHARIS CASE STUDY | ETHICAL ACCESSORIES
In partnership with The Ordinary Good, lead on visual identity and design.
Bee & Kin is a modern accessories brand blending elevated design with intuitive smart technology, offering handbags with built-in lighting, wireless charging, and customizable smart buttons. We partnered with Bee & Kin to refresh their brand presence across web, email, and paid social—creating a performance-driven ecosystem that highlighted their “smart luxury” positioning and resonated with tech-minded, style-forward customers—resulting in a 26% increase in online revenue, a 200% lift in Meta ROAS, and a 25% rise in email revenue within 60 days.
BRAND IDENTITY & DIGITAL REFRESH / CAMPAIGN CONCEPT / FULL-SERVICE EMAIL MARKETING / PAID & ORGANIC META MANAGEMENT / FRACTIONAL CMO
60 DAY RESULTS
↑ 26% Total Online Sales
↑ 200% Meta ROAS
↑ 25% Email Revenue
↑ 118% Blended ROAS
↑ 118% PAID MARKETING EFFICIENCY RATIO THROUGH RIGOROUS AD CREATIVE ITERATION & OPTIMIZATION
READY TO BOOK YOUR INTRO CONSULT?
If you’re wondering whether we’re the right fit for your brand, we would love to invite you to book a no-pressure intro chat. We’re happy to audit a channel, talk services, or answer any eComm questions you may have. Ask us anything – we’ve tried it all over the course of a decade, and are here to use our experience to help brands making our world better.
– TIFFANY WONG, FOUNDER OF CHARIS CREATIVE