CLIENT | BEE & KIN
ARTISAN ACCESSORIES MARKETING CASE STUDY
In partnership with The Ordinary Good, lead on visual identity and design.
Bee & Kin is a modern accessories brand blending elevated design with intuitive smart technology, offering handbags with built-in lighting, wireless charging, and customizable smart buttons. We partnered with Bee & Kin to refresh their brand presence across web, email, and paid social—creating a performance-driven ecosystem that highlighted their “smart luxury” positioning and resonated with tech-minded, style-forward customers—resulting in a 26% increase in online revenue, a 200% lift in Meta ROAS, and a 25% rise in email revenue within 60 days.
BRAND IDENTITY & DIGITAL REFRESH / CAMPAIGN CONCEPT / FULL-SERVICE EMAIL MARKETING / PAID & ORGANIC META MANAGEMENT / FRACTIONAL CMO
60 DAY RESULTS
↑ 26% Total Online Sales
↑ 200% Meta ROAS
↑ 25% Email Revenue
↑ 118% Blended ROAS
↑ 118% PAID MARKETING EFFICIENCY RATIO THROUGH RIGOROUS AD CREATIVE ITERATION & OPTIMIZATION
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