IMANI + KIDS
CHARIS CASE STUDY | ETHICAL KIDS’ DECOR
In partnership with The Ordinary Good, lead on creative direction & design.
Imani + Kids is a mission-driven children’s home-decor brand creating ethically crafted, handmade pieces in partnership with artisan communities in Kenya. We worked with Imani + Kids to build a full-service marketing ecosystem across campaigns, social content, paid media, email, and ongoing brand support—strengthening their storytelling while scaling performance. Within the first 60 days, they saw a 16% increase in online revenue, an 80% lift in email-driven revenue, a 40% rise in returning customers, and a 53% increase in Meta Ad ROAS.
CAMPAIGN CONCEPT / FULL-SERVICE EMAIL MARKETING / PAID & ORGANIC META MANAGEMENT / MARKETING CONSULTATION
60 DAY RESULTS
↑ 80% Klaviyo Email Rev
↑ 53% Meta Ad ROAS
↑ 16% Total Online Rev
↑ 40% Returning Customers
↑ 35% MARKETING EFFICIENCY RATIO WITH OUR HOLISTIC MARKETING ECOSYSTEM
READY TO BOOK YOUR INTRO CONSULT?
If you’re wondering whether we’re the right fit for your brand, we would love to invite you to book a no-pressure intro chat. We’re happy to audit a channel, talk services, or answer any eComm questions you may have. Seriously, ask us anything, we’ve tried it all over the years.
– TIFFANY WONG, FOUNDER OF CHARIS CREATIVE