ETHICAL KIDS’ BRAND MARKETING CASE STUDY
SOCIAL ENTERPRISE CLIENT | IMANI + KIDS
In partnership with The Ordinary Good, lead on creative direction & design.
Imani + Kids is a mission-driven children’s home-decor brand creating ethically crafted, handmade pieces in partnership with artisan communities in Kenya. We worked with Imani + Kids to build a full-service marketing ecosystem across campaigns, social content, paid media, email, and ongoing brand support—strengthening their storytelling while scaling performance. Within the first 60 days, they saw a 16% increase in online revenue, an 80% lift in email-driven revenue, a 40% rise in returning customers, and a 53% increase in Meta Ad ROAS.
CAMPAIGN CONCEPT / FULL-SERVICE EMAIL MARKETING / PAID & ORGANIC META MANAGEMENT / MARKETING CONSULTATION
60 DAY RESULTS
↑ 80% Klaviyo Email Rev
↑ 53% Meta Ad ROAS
↑ 16% Total Online Rev
↑ 40% Returning Customers
↑ 35% MARKETING EFFICIENCY RATIO WITH OUR HOLISTIC MARKETING ECOSYSTEM
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