Polite is a cannabinoid wellness brand thoughtfully designed to make plant-based relief safe, non-intimidating, and truly approachable. Their non-intoxicating, clinician-informed formulas use clean, simple ingredients and undergo rigorous third-party testing to help customers build confidence in gentle, effective cannabinoid care. We partnered with Polite to strengthen their lifecycle marketing through education-first content, refined segmentation, and a refreshed email strategy. Within the first 60 days, they saw a 30% increase in email revenue, a 27% lift in open rates, and a 10% rise in click rates.